Are you bringing something valuable to the table?

This is a great question to ask yourself when starting out in business and as an existing business owner it’s a great periodical self-check to evaluate how well your product or service is meeting a need. Innovation is crucial for anyone looking to be competitive and the idea is that no matter how small your business venture is, you should aim to be globally competitive. You’ve come up with a business idea and that’s great. But now, take a critical look at your motivations for setting up a business and analytically consider its relevance and value added.