THE FULL SET

By Ameera Abraham

A Memoir detailing the intricacies of running a Beauty Business while providing clear, easy to understand and implement business lessons and tips for today’s entrepreneur.

ABOUT THE AUTHOR

Ameera Abraham is the CEO & Spa Director of The Nail Bar, a luxury nail spa and wellness centre and the founder of Nigeria’s premier professional nail care brand Amali Cosmetics.

WHAT READERS SAY

Ramatu Achimugu
Ameera has created a new yardstick publication on how to open and run a successful beauty business in Nigeria. Being in the industry myself, we have an authentic 'how to guide that can help a moti- vated beauty professional open their business as well as allowing already operating beauty business owners improve their business foundation. 'The Full Set' has left no stone unturned in offering advice to potential beauty business owners. I thoroughly enjoyed reading this concisely written book and thank Ameera for ensuring that we know what we are doing before we take the plunge into business. This book is a must-read for every beauty professional.
Oteiyi Wish
The full set is a fully packed read. Fundamental insights wrapped up with relatable experiences. Not only does it highlight the untold tales of running a business particular in Nigeria but also encourages everyone coming behind Ameera like myself that success is possible regardless. It encouraged me to dare to dream, be ready to apply myself, and build to last. It highlights the importance of adapting, resilience & innovation. This books covers crucial parts of a business that goes beyond the glamour from building a solid foundation at start up stage, to staffing, to operations management to legal issues to cost, scaling and how the other areas of ones personal life can effect their productive at work. An advisable read for anyone looking to educate themselves on the business of beauty & wellness.
Ahlam Bashir
The full set for me isn't just a book, it is a challenge. It not only teaches you the "how" in starting or running a successful business. It also challenges you to be a better version of yourself. After reading the book I did a SWOT analysis, this time not for my business, but for myself. Identifying my core strengths, weaknesses, opportunities and threats. It has influenced my decision to embrace my fears, but most importantly put my strengths all out. If you know Ameera you know she's all about quality on a 100%. Constantly learning from her pool of knowledge has eased the way for me towards achieving greater goals. Ameera is a great person, she inspires people to believe in what's possible. My advice; Read the book. Oohhhhh! study it and thank me later with a beautiful cactus.
Nkechi Eze - Asoebibella
Ameera gets real about what doing business in Nigeria is really like. The stories and cautionary tales are so vivid to make you think twice about making the same mistakes she did. Although focused on the spa industry, there are many transferable lessons for all about business structure, hiring practices and what to do when things go wrong like they often do here. She went through them so you don't have to. Please do yourself a favour and get this gem of a book.
Frances Omanukwue, Founder The Pro Event Hostess Hub
My plan was to keep The Full Set and read it later but on touching the book, I fell in love with the feel and finishing. Flipping open, it was exactly how I like books to be and I got more attached to it and dived in to read it. You know even though I am not in the beauty industry, I believed the book will add value to how I am positioning my business and the vision I have for my own industry. To be honest the book lived up to that promise. I must thank Ameera for being open on sharing her journey because not only are some of our goals aligned it gave me hope and strength to persevere even when most people don't understand what you want to do or the importance of standardization. It is a long way to go but am more courageous to take this path knowing | have someone ahead (Ameera) that I can draw strength from their journey.…
Lilian Arigbodi - Skinologist
Thank you Ameera for a delightful, engaging yet fun book! It has been awhile I had engaged in such an entertaining piece. The Full Set is a book!! From the style of writing to the down right real life stories!! Thank you Ameera for letting us into your world, I had such a laugh yet came out with workable simple ideas.
Judy Udeze
Judy Udeze
Unputdownable relatable personal memoir a complete resource guide for any small and growing business owner! The first time I spoke in-depth with Ameera I could see she was a storehouse of business knowledge and experience, and so I couldn't wait to buy her book. I am so glad I got a personal signed copy and it gave me so many ideas for my cake business and industry that I am adding purpose and flesh to! 'The Full Set' is the full resource any business owner needs to get their business to the next level!
Sam Obafemi (Coach Sam) – President, SOBCA
Sam Obafemi (Coach Sam) - President, SOBCA
The Full Set Is A Manual. Not A Book. It Is A Guide. Not A One-Off Read. It Is Easy To Underrate The Book And That Would Be A Huge Deficit. I Hope You Use This Book To Increase Your Reach, Richness, And Ability To Prosper. Enjoy The Full Set.
Hauwa
Hauwa
I Have Learnt! It Gave Me Clarity For My Own Business Particularly ‘A Clarity Of Purpose’... Light Bulbs Came On. A Good Read For Every Business Owner.
Excellence Joshua
Excellence Joshua
As Soon As I Picked Up The “The Full Set”, I Could Not Not Drop It. I’m Not Particularly In The Beauty Industry But In The Medical And Technology Space And I Was Blown. This Is A Complete Manual: Theoretical And Practical. Thank You Ameera For Pouring Yourself Into This. Everyone Who Desires To Build A Sustainable Business In Nigeria Needs This.

An Eye Opening Encounter Of A Misunderstood Industry - Spa And Wellness

Improved Structure Of Your Personal Brand And Your
Business

A Clear Understanding Of The Peculiarities Of Running A Business In Nigeria

Guide To Finding Balance As A Mother And A Business Owner

ALSO AVAILABLE ON

THE FULL SET MASTERCLASS

Are you a starting or established entrepreneur looking for creative solutions to advance your business globally? Get more information and register for an in-person workshop here.